-- 8 minute read
One day -- but actually Day One.
Kind of having a moment writing this...
The I AM Brand's first impression. The voice of a vision. And the gateway to a lifestyle brand that has been swirling rent-free in my brain for a bit.
Which gives me goosebumps since this blog has been pulled by little pages of my journal over the last year.
Before I share more, I'm grateful you're here. Thank you.
When I think back to the origins of the I AM brand, it feels like the idea has been with me forever—a quiet whisper in the background of my life, waiting for the right moment to emerge. My name is Christina, and as an athlete, an entrepreneur, and a girlie-on-the-go, I’ve faced my fair share of challenges: soreness, stress, and skin issues, to name a few. I tried everything from over-the-counter medications (ugh!) to high-end serums (half my paycheck at the time), but nothing truly worked (go figure). It wasn’t until I stumbled upon the power of essential oils.
At first, it was small test tubes of trial and error —a blend for migraines here, a concoction for acne there. Then came the realization that these natural magical potions (they literally may be magic) could replace things like deodorant and support healthy hair care. It was life-changing, but at the time, it was just for me. I didn’t know that my personal quest for healing would one day become something created by and made for this community.
Have you ever had a moment where an idea just clicked, and you knew it was something special? For me, that moment came after years of searching for solutions to common problems like sore muscles, stress, and skin issues. Nothing seemed to work until I discovered the incredible potential of essential oils.
Years later, picture this: little Mooch is gearing up for her first solo retreat and she had a moment of ah-ha! Imagine that. I crafted an essential oil blend specifically for my first RE | TREAT family courtesy of the years of playing around with different blends and experimenting (legit covered in coconut oil). I crafted a unique scent— now the signature I AM Out of Office scent. It was more than a fragrance; it was an experience. Which scent in itself, is a massive way we experience the world. Watching the girls connect with the aroma during their deep-dive meditations and mindset work was profound. That’s when I realized that scent could be a powerful tool for transformation, weaving together my passions for energy healing, and personal growth… it was just missing one thing.
Crystals.
And so, I AM was born. I’ve discovered that the power of essential oils extends far beyond physical well-being. When it comes to work-life balance, stress management, and even improving sleep, these natural remedies have been nothing short of transformative. What sets I AM apart is the heart and intention behind it. Each product is carefully and intentionally crafted, combining the therapeutic properties of essential oils with the energetic vibrations of crystals. Hence gifting them the name of essential energy oils. It’s not just about feeling good physically; it’s about nurturing emotional and spiritual fitness, too. Every bottle, every blend is designed to support holistic healing—a true partnership with nature.
Every product is infused with its own affirmation and tailored to support a specific emotion. For example, our LOVE blend is a celebration of compassion and self-acceptance; a reminder that LOVE is the highest and more profound frequency. It’s packed with floral notes, including rose—known for its energy of love and self-acceptance, cardamom revered for its ability to open and soothe the body’s energy flow while repelling negativity and inviting positivity. To complete the blend, the rose quartz roller is the stone of unconditional love. It emits strong vibrations of love, believed to inspire compassion and support emotional and relationship healing. I love to think of this bottle as a bouquet for myself and a warm hug from someone you love.
At its core, I AM is more than a brand; it’s a movement. It’s a reminder to take a moment to recognize what it is YOU need, breathe deeply, and affirm your power. The journey that started with me has grown into a community, and I couldn’t be more grateful.
To everyone who has joined me on this path—thank you. The senses are all aligning. I AM is as much yours as it is mine, and together, we’re redefining what it means to care for ourselves in mind, body, spirit… and scent.
all my love,
Christina, Founder of The I AM Brand.